Fun Facts

  • Brad is originally from Gladwyne, Pennsylvania—outside Philadelphia.
  • fluff_08He attended the United States Naval Academy, where he was a Trident Scholar and graduated fifth in his class.
  • He was a nuclear submarine officer onboard a ballistic missile submarine.  He did five patrols of 70 days each, so he has spent a year of his life underwater.
  • Brad then attended Harvard Business School, graduating in the top 10 percent of his class.
  • He joined the British Petroleum Company, working at their offices in Cleveland and London.  He had five different jobs there in six years, including BP Finance, leading an oil trading group during the first Gulf War, being on the CEO’s staff during the turnaround of BP in the early 1990’s, and selling resin for plastic bottles for BP Chemicals.
  • fluff_09Brad left BP in 1994, joining the Walt Disney Company in Orlando.  He led the financial and strategic planning for Disney Parks and Resorts, as well as new business development, for six years.  His team did the negotiations and agreement for Hong Kong Disneyland.
  • He then switched to Operations in 2000, and completed 400 hours of in-costume training in fifty different hourly roles and locations across Walt Disney World.  These roles varied from Custodial and Housekeeping to Quick Service Restaurants, Merchandise, Wastewater Treatment Plant, Entertainment, Attractions and Vacation Planner.
  • Brad led the labor management for Walt Disney World's 33,000 hourly Cast Members and managed Disney's College and International Housing for 5,000 students.
  • He was named to lead Epcot theme park in August, 2001, and his first full week at Epcot started on September 10th, the day before September 11th.
  • fluff_11Brad led Epcot for over five years, during a period of rapid growth, including the addition of four major attractions, and a return to record attendance, profitability, Guest service and Cast Member engagement.
  • In 2007, Brad joined Hilton Grand Vacations, the timeshare division of Hilton Hotels, as their Executive Vice President and Chief Customer Officer, where he led their 25 properties and the HGV Club exchange operation.  He achieved an 85% increase in operating income with record owner satisfaction and team member retention, and opened two new properties.
  • In January 2009, Brad left Hilton to become Chief Executive Officer of TBRG, LLC, a a management consulting company focused on creating outstanding guest service, high operational efficiency and successful growth strategies.
  • In October, 2012, Brad went "from Disney to Deathcare," becoming President and CEO of Foundation Partners Group. He and his team reinvented the funeral experience using lessons learned from the hospitality industry, and dramatically grew the company through acquisitions during his four years there.
  • Brad is a public speaker, with engagements at various companies, Disney leadership conferences, Florida Hospital, Lifework Leadership, Simpson University, Rollins University and the New York City Leadership Center.  Topics include leadership (Top 1% Leadership: 15 Practical Ways to Reach the Peak); customer service (Building a World Class Customer Service Organization); diversity (Creating A Home For Diversity); humility (Humble Success); and, generosity (Radical, Rational Generosity).
  • He has been referenced in several books, including Lee Cockerell's Creating Magic, Michael Lindsay's Faith in the Halls of Power, and an endorsement of Chad Emerson's Project Future: The Inside Story Behind the Creation of Disney World.
  • Brad is the author of The Surpassing! Life: 52 Practical Ways to Achieve Personal Excellence, published in May, 2012.